School of ICT

Digital Marketing

Practical digital marketing training covering social media management, content creation, online advertising and analytics for the modern workplace.

1 Month Level: Certificate 4 Units

Course Overview

Practical digital marketing training covering social media management, content creation, online advertising and analytics for the modern workplace.

Career Opportunities

Hospitality Operations & Management
Front Office & Guest Relations
Culinary & Food Service Roles
Homecare & Caregiving Specialists
Housekeeping & Facility Management
Entrepreneurship & Self-Employment

Course Structure & Curriculum

DM101 — Digital Marketing Fundamentals · Dr. Sarah Wanjiku (4 credits)
DM102 — Social Media Management · Dr. Sarah Wanjiku (3 credits)
DM103 — Content Creation & Copywriting · Dr. Sarah Wanjiku (3 credits)

DM104 — Online Advertising & Analytics · Dr. Sarah Wanjiku (4 credits)